The meaning of the brand identity of San Yatsang is that it is the design based on the design which can give the luxury brand sense of professionalism and confidence of Goesan, and the breath of the luxury and tradition, , And 'Brand Personality', which is the name of the beach. In terms of color, the image of food-down texture and dark red ginseng is felt using Warm Color Tone, which expresses intimacy and luxury.