It is the most basic brand identity symbol for visual primary information and building a secondary image called ginseng brand. The ginseng grown in the mountains and the nature in the ruins of Gyeongsei were expressed and the characteristics of the products were shaped through the shape of ginseng. Through the combination of Gold and Red colors, it symbolizes the image of 'ginseng with nature'. Through the design, we expressed our will to provide quality ginseng through the faith of Hwasung Ginseng Farming Association and long experience of ginseng cultivation. BI is a symbol of nature, nature, and the will of the leading brand of ginseng produced by people.